GHL funnel builder · QA-minded marketing support

I build and test practical GHL systems that keep leads moving.

My experience covers funnels, workflows, calendars, follow-up, and QA. I work carefully, communicate clearly, and clarify requirements before making changes.

Metro Manila · Open to remote work

Juan Fernandez, GoHighLevel funnel builder and marketing support specialist GHL builder · former software QA
BuildConnect the path
TestCheck edge cases
HandoffKeep it clear
Platform experienceHands-on GHL since 2024
Quality discipline4 years in software QA
Client-facing experience200+ individual life insurance clients served

A live system I use in my own practice.

Assessment funnels for two distinct audiences.

Supporting examples of how I adapt the message, structure, and visual direction to the person taking the next step.

What's Your Number coverage quiz funnel built for financial advisor Zhannya Singwatt
Past build · handed offzhannyasingwatt.com

What's Your Number?

A quiz-led coverage calculator designed to turn a broad insurance question into a clear starting point.

Future-Ready Mom assessment funnel built for financial advisor Dianne Fernandez
Past build · handed offdiannefernandez.com

Future-Ready Mom Assessment

A mom-focused assessment that turns family concerns into a personalized score and a practical next step.

These screenshots document pages I built and handed off. Their owners control the current live versions, so page content or automation may have changed since delivery.

Completed work and builds in progress.

Open a project to see its scope and current stage.

01Completed concept

Dental clinic booking concept

A responsive orthodontic website and booking concept based on one clinic owner's survey answers.

ResearchResponsive pageBookingQA
View complete project →
Desktop preview of the Sit and Smile dental clinic website
02Work in progress

Recruitment and interview automation

A practice build that connects an applicant source to GHL through Zapier, then maps screening, interview booking, reminders, and no-show follow-up. The architecture is defined; implementation is next.

ZapierPipelineInterviewQA
Candidate pipelineConcept
Applied
Screen
Interview
03Planned build

Spa booking across staff and rooms

A scheduling concept for multiple services, therapists, and treatment rooms, including preference requests and couples bookings. No working build is claimed yet.

ServicesStaffRoomsEdge cases
Room availability6 rooms
Room 1Solo
Room 2Couples
Room 3Available
Room 4Solo
Room 5Available
Room 6Couples

Visual content and video that support the funnel.

For PlanwithJuan, I create the message, layout, image treatment, captions, and short-form edits. This is supporting work around my GHL focus.

A Meta campaign that generated 923 website leads.

Within one ad set, I ran fear, curiosity, and peer-story ads. Meta reported 923 website leads at an average ₱9.94 per lead. The curiosity ad received most of the delivery and accounted for 904 leads at ₱9.86 each, making it the strongest performer in this campaign.

923Website leads
₱9.94Cost per website lead
₱9,177.76Amount spent
105,782People reached

Meta Ads Manager · One ad set and three ads · Maximum reporting range: Jul 14, 2023 to Aug 14, 2026 · Attribution: 7-day click, 1-day view, or 1-day engagement

Open a tile to view the published post, or browse more work on Instagram.

View Instagram profile ↗

I test beyond the happy path.

My software-testing background helps me look past the ideal path and check what happens when real data or behavior is messy.

Workflow QA conditionsWhat I test before launch
Duplicate submission

Update the existing record without sending duplicate nurture.

Test condition
Reply received

Stop automated follow-up when a real conversation begins.

Test condition
Appointment rescheduled

Cancel old reminders and queue the correct timing.

Test condition
Missing or invalid data

Route the record for review instead of silently failing.

Test condition
01 · Understand

Map the process

Clarify the trigger, owner, next action, and exception.

02 · Build

Connect the useful path

Start with the parts that solve the clearest operational need.

03 · Test

Check the awkward cases

Compare expected and actual behavior, then document fixes.

Hands-on skills I can bring to the work.

GoHighLevel

FunnelsWorkflowsPipelinesCalendarsForms and surveysEmail and SMSTags and fields

Marketing operations

Lead captureQualificationNurtureNo-show follow-upCRM hygieneZapier practice

Creative support

CanvaCarousel designPhoto treatmentShort-form editingCaption writingEmail productionResponsive page design

QA discipline meets client-facing experience.

I started in software testing, then moved into full-time life insurance advisory in 2018. In 2024, I brought those two backgrounds together in GoHighLevel while building the system for my own advisory practice. I bring technical care, customer judgment, and the discipline to clarify what each project requires.

Need reliable GHL build and QA support?

I am open to GHL funnel-building, marketing operations, technical VA, and project-based work.

hello@planwithjuan.com